Fractional Design Leadership for Product Innovation, Physical Products, and Brand Growth
I help consumer brands, startups, and product teams turn cultural insight into commercially relevant hardgoods, from early opportunity framing through design direction, CMF strategy, vendor alignment, and production-ready development.
With 20+ years leading product innovation across global consumer brands, I bring executive-level design judgment to teams that need senior leadership without adding a full-time role.
CPG for the Digital Generation
Reframing CPG products for younger consumers through insight-led positioning, elevated product language, and culturally relevant brand expression
Fashion-Driven Innovation for Enriching Consumer Connection
Guiding insight and thought leadership to generate product innovation and lead a pipeline of first-to-market, fashion forward treatments, to make an enduring connection with consumers in the fortune 500 space.
Revitalizing Beverage Choices: Bridging to RTDs with Style and Consumer Insights
Bridging the gap from familiar and trusted beverage choices to RTDs involves discovering and distilling consumer needs and identity qualifiers within beverage culture. Understanding the significance of fashion and style in consumers' lives, particularly among younger cohorts, is crucial. It necessitates reimagining the product to incorporate these insights effectively.
_______________________________
LITA: Founder-Led Brand & Product Development
_______________________________
Evolving Lifefactory: A Strategic Approach to Growth
_______________________________
Disrupting Kitchen Design Norms: Refreshing Aesthetics
Founder-led development of a Swiss-made watch brand combining original product language, material innovation, premium manufacturing, and a distinct point of view on time, light, and craft.
Guiding Lifefactory through significant brand changes to foster expansive growth required a multi-faceted approach. Through redefining our design aesthetic, integrating innovative materials, and aligning with current market trends, we effectively positioned the brand to appeal to a wider audience.
Exploring a redefinition of the visual language in kitchen design, we challenged traditional norms and embraced adjacent cultural aesthetics. This approach harmonizes functionality with modern style, integrating adaptable and sophisticated CMF (Color, Material, Finish) choices that resonate more deeply with consumer preferences.
_______________________________
_______________________________
_______________________________
Work With Me
I partner with companies that need experienced design leadership at critical moments — when a product line needs direction, an innovation pipeline needs focus, a brand needs stronger product expression, or a team needs senior guidance from concept through production.
My work sits at the intersection of design leadership, product strategy, cultural insight, hardgoods development, CMF, materials, and manufacturing reality.
Fractional Design Leadership
Senior design direction for teams that need experienced creative leadership without adding a full-time role. I help guide product decisions, mentor teams, align cross-functional partners, review work at key milestones, and translate business goals into clear design direction.
Innovation & Product Strategy
I help teams identify meaningful product opportunities through cultural insight, category analysis, consumer behavior, brand positioning, and portfolio strategy. The goal is not simply more ideas — it is sharper direction, stronger product relevance, and concepts the business can actually execute.
Hardgoods Product Development
From early concept through production-ready development, I bring practical experience across form, function, materials, prototyping, vendor collaboration, and manufacturing constraints. I’m especially useful when a product needs to move from promising idea to commercially viable reality.
CMF & Material Strategy
I help brands use color, material, finish, coatings, texture, and perceived quality as strategic tools — creating products that feel more distinctive, premium, and emotionally relevant.
Trend, Culture & Consumer Insight
I translate cultural shifts, emerging behaviors, and category movement into tangible product opportunities. This work helps teams understand not only what is changing, but what those changes mean for the products they should build next.
Executive Reviews & Advisory
Focused support for founders, leadership teams, investors, or product teams that need experienced judgment on product direction, design quality, portfolio potential, manufacturing risk, or market fit.
Available for US and EU engagements. No work visa required.
About JP
​
I’m a design and innovation leader with over two decades of experience developing consumer products, brand platforms, and hardgoods innovation for global companies, growth-stage brands, and founder-led ventures.
My work sits at the intersection of product strategy, industrial design, cultural insight, CMF, materials, and manufacturing reality. I’m especially interested in the moments where a product needs to become more than functional — where it needs to express a brand, connect with a changing consumer, and justify its place in the market.
Across my career, I’ve led teams, shaped innovation pipelines, defined product language, partnered with cross-functional business leaders, and helped transform early ideas into tangible, production-ready solutions.
Outside of consulting, I’m the founder of LITA, a Swiss-made watch brand exploring the poetics of time, light, and material innovation. I’m also a maker at heart — a winemaker, occasional brewer, cook, and host — which keeps me close to the physical, sensory side of creativity.