Crafting strategic and innovative solutions in trend-forward hard goods
Welcome. The work within showcases strategic brand development and product innovation. I specialize in uncovering unique category insights and crafting compelling solutions that transform brands and deliver exceptional value.
CPG for the Digital Generation
Forging lasting bonds with younger cohorts requires looking beyond traditional approaches and exploring how an emerging brand can resonate in a saturated and challenging market.
Fashion-Driven Innovation for Enriching Consumer Connection
Guiding insight and thought leadership to generate product innovation and lead a pipeline of first-to-market, fashion forward treatments, to make an enduring connection with consumers in the fortune 500 space.
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From Dream to Brand - Coming Soon
Transforming a tantalizing notion into unique innovation and a distinctive brand voice, Lita aims to rejuvenate a monotonous market with our fresh brand centered on a romantic patented innovation.
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Evolving Lifefactory: A Strategic Approach to Growth
Guiding Lifefactory through significant brand changes to foster expansive growth required a multi-faceted approach. Through redefining our design aesthetic, integrating innovative materials, and aligning with current market trends, we effectively positioned the brand to appeal to a wider audience.
Revitalizing Beverage Choices: Bridging to RTDs with Style and Consumer Insights
Bridging the gap from familiar and trusted beverage choices to RTDs involves discovering and distilling consumer needs and identity qualifiers within beverage culture. Understanding the significance of fashion and style in consumers' lives, particularly among younger cohorts, is crucial. It necessitates reimagining the product to incorporate these insights effectively.
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Disrupting Kitchen Design Norms: Refreshing Aesthetics
Exploring a redefinition of the visual language in kitchen design, we challenged traditional norms and embraced adjacent cultural aesthetics. This approach harmonizes functionality with modern style, integrating adaptable and sophisticated CMF (Color, Material, Finish) choices that resonate more deeply with consumer preferences.
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Areas of note
Creative Leadership
Leveraging a strong foundation in creative strategy, JP excels at guiding and nurturing creative teams to achieve their highest potential. His adept understanding of design's role within a business structure allows him to effectively articulate the creative process, ensuring seamless alignment with business objectives. This synergy results in innovative solutions that drive both creativity and business success.
Trend & Insight
Through meticulous trend discovery and insightful analysis, JP harnesses the power of emerging trends and shifts in consumer preferences. By connecting the dots between cultural shifts, technological advancements, and market needs, he provides valuable insights that shape brand strategy and product development. This proactive approach ensures brands remain relevant and innovative, resonating deeply with their target audience.
Strategy
Focusing on the power of strategic thinking to create impactful, lasting brands, JP expertly blends conscious and unconscious consumer habits with market analysis and cultural design subsets. This approach generates longevity and resonance in brand growth, establishing a proven formula for success.
Innovation
Believing that true innovation is the fundamental building block for change, JP has a keen eye for emerging market opportunities. With a strong background in guiding tangible innovation within hard goods, he consistently drives impactful results, pushing the boundaries of what’s possible.
Next-Level Polish
With a deep understanding of how pigments, coatings, and materials can transform products, JP has seen CMF (Color, Material, Finish) elevate designs to iconic status. By making products hyper-relevant, he ensures they resonate powerfully with consumers.
Work visa not needed for USA or EU
Hello! I'm JP, a leader in strategic product development and forward-thinking brand innovation. With a passion for uncovering unique insights into people and product categories, I empower teams to reimagine and craft compelling solutions that resonate with consumers and drive business growth.
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With over two decades of experience, I've honed my skills through in-house development of consumer insights and tangible innovations, particularly where hard goods intersect with the fashion world. My unique and deep expertise in materials and CMF (Color, Material, Finish) allows me to bring a holistic perspective to product development.
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Beyond my professional pursuits, I'm a creator at heart. I’m an avid winemaker and occasionally brew mead and beer, indulging my passion for crafting artisanal beverages. I'm happiest in the kitchen, curating meals and hosting gatherings with my equally creative partner.
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Feel free to explore my portfolio to see some of the projects I've worked on. I created this site to foster connections, so please don't hesitate to reach out. I would enjoy nothing more than discussing all things creatively done.